An immersive welcome
The Odyssey homepage captivates users with a fullscreen image of the featured location, instantly immersing them in a new destination. Localized greetings, along with time and weather details, add a personal touch that sparks excitement. Subtle country outlines encourage exploration, while the quick trip planner, accessible from the homepage, provides cost estimates and accommodations with just a few details. Odyssey’s user-friendly interface presents information progressively, offering bite-sized insights that deepen engagement. Users can explore cities, cultures, activities, and more, all in an intuitive, seamless experience that makes travel planning both enjoyable and informative.
Crafting Clarity and Consistency
A strong design system was crucial to Odyssey's success. A well-crafted typographic system and color scheme ensured a sleek, legible look while evoking travel and sophistication. Consistent font pairings and color palettes unify the site, while the interactive platform required clear, intuitive buttons and icons for seamless functionality. This easy-to-use design system allows users to effortlessly navigate the site, providing a smooth and personalized travel planning experience.
Meaningful interaction and personalization
Odyssey’s standout feature is its Destination Discovery quiz, designed to capture users’ travel preferences in a fun, user-friendly way. The challenge was to gather relevant information without overwhelming users, and Odyssey delivers by creating an interactive experience that builds trust with accurate results. The quiz is divided into five short, visual phases that let users envision their travel plans, track progress, and skip ahead if needed. Using a mix of like-dislike cards, drag-and-drop lists, and sliders, it keeps the process fresh and engaging, setting a new standard for online travel discovery.
User dashboard and itinerary builder
Odyssey simplifies travel planning by consolidating all trip details in one central hub. The user profile and itinerary builder provide quick access to upcoming trips, allow edits, and offer the option to revisit past journeys. With a drag-and-drop tile system, users can easily organize flights, lodging, and rentals, creating a visually clear and organized itinerary. The interface is both comprehensive and easy to navigate, ensuring users can manage all trip details efficiently without feeling overwhelmed.
