Connect & Collab

If you're looking to bring your vision to life with branding that's just as strong and creative as your ideas, then let's get to work! Just want to say hello? Don't hesitate to reach out - I'd love to hear from you.

© 2024 Michael Sowa

Connect & Collab

If you're looking to bring your vision to life with branding that's just as strong and creative as your ideas, then let's get to work! Just want to say hello? Don't hesitate to reach out - I'd love to hear from you.

© 2024 Michael Sowa

Odyssey

Innovative travel planning and destination discovery platform.

Odyssey

Innovative travel planning and destination discovery platform.

Odyssey

Innovative travel planning and destination discovery platform.

UX/UI, Animation, User Research

UX/UI, Animation, User Research

UX/UI, Animation, User Research

Brief

Brief

With a stunning layout that seamlessly blends beautiful imagery and intuitive interaction, Odyssey makes it easy for even the most indecisive, curious, adventurous, overwhelmed, or budget-conscious traveler to find their perfect getaway. Discover your ideal destination and plan your dream trip with personalized itineraries crafted just for you. Odyssey's unique service takes the time to understand who you are, your interests and preferences, to ensure your journey takes you right where you want to be. Whether you crave adventure, relaxation or cultural immersion, this bespoke travel solution will help you create unforgettable memories that align with your individual desires.

With a stunning layout that seamlessly blends beautiful imagery and intuitive interaction, Odyssey makes it easy for even the most indecisive, curious, adventurous, overwhelmed, or budget-conscious traveler to find their perfect getaway. Discover your ideal destination and plan your dream trip with personalized itineraries crafted just for you. Odyssey's unique service takes the time to understand who you are, your interests and preferences, to ensure your journey takes you right where you want to be. Whether you crave adventure, relaxation or cultural immersion, this bespoke travel solution will help you create unforgettable memories that align with your individual desires.

Art Direction

Art Direction

Matthew McGlynn

Matthew McGlynn

Institution

Institution

Tyler School of Art & Architecture

Tyler School of Art & Architecture

Year

Year

2023

2023

Hero Design

Hero Design

An immersive welcome

The Odyssey homepage captivates users with a fullscreen image of the featured location, instantly immersing them in a new destination. Localized greetings, along with time and weather details, add a personal touch that sparks excitement. Subtle country outlines encourage exploration, while the quick trip planner, accessible from the homepage, provides cost estimates and accommodations with just a few details. Odyssey’s user-friendly interface presents information progressively, offering bite-sized insights that deepen engagement. Users can explore cities, cultures, activities, and more, all in an intuitive, seamless experience that makes travel planning both enjoyable and informative.

Design System

Design System

Crafting Clarity and Consistency

A strong design system was crucial to Odyssey's success. A well-crafted typographic system and color scheme ensured a sleek, legible look while evoking travel and sophistication. Consistent font pairings and color palettes unify the site, while the interactive platform required clear, intuitive buttons and icons for seamless functionality. This easy-to-use design system allows users to effortlessly navigate the site, providing a smooth and personalized travel planning experience.

Destination Discovery

Destination Discovery

Meaningful interaction and personalization

Odyssey’s standout feature is its Destination Discovery quiz, designed to capture users’ travel preferences in a fun, user-friendly way. The challenge was to gather relevant information without overwhelming users, and Odyssey delivers by creating an interactive experience that builds trust with accurate results. The quiz is divided into five short, visual phases that let users envision their travel plans, track progress, and skip ahead if needed. Using a mix of like-dislike cards, drag-and-drop lists, and sliders, it keeps the process fresh and engaging, setting a new standard for online travel discovery.

Planning Tools

Planning Tools

User dashboard and itinerary builder

Odyssey simplifies travel planning by consolidating all trip details in one central hub. The user profile and itinerary builder provide quick access to upcoming trips, allow edits, and offer the option to revisit past journeys. With a drag-and-drop tile system, users can easily organize flights, lodging, and rentals, creating a visually clear and organized itinerary. The interface is both comprehensive and easy to navigate, ensuring users can manage all trip details efficiently without feeling overwhelmed.

Connect & Collab

If you're looking to bring your vision to life with branding that's just as strong and creative as your ideas, then let's get to work! Just want to say hello? Don't hesitate to reach out - I'd love to hear from you.

© 2024 Michael Sowa