Jinx

Step into the world of magic craft soda

Jinx

Step into the world of magic craft soda

Jinx

Step into the world of magic craft soda

Branding, Packaging, Social Media Direction

Branding, Packaging, Social Media Direction

Branding, Packaging, Social Media Direction

Brief

Brief

Jinx is a celebration of wonder and imagination, crafting a soda that's both delicious and keto-friendly through a touch of sorcery. Monk-fruit flavors strike the perfect balance between taste and nutrition, while the concept-driven packaging embraces the magic behind the innovation. With enchanting colors, captivating iconography, and alluring copy, every element transports you to a world of alchemy. Each flavor is like a new spell waiting to be discovered—indulge in the magic of Jinx and let it cast its spell on you.

Art Direction

Art Direction

Caleb Heisey

Caleb Heisey

Institution

Institution

Tyler School of Art & Architecture

Tyler School of Art & Architecture

Year

Year

2022

2022

Connect & Collab

If you're looking to bring your vision to life with branding that's just as strong and creative as your ideas, then let's get to work! Just want to say hello? Don't hesitate to reach out - I'd love to hear from you.

© 2024 Michael Sowa

Connect & Collab

If you're looking to bring your vision to life with branding that's just as strong and creative as your ideas, then let's get to work! Just want to say hello? Don't hesitate to reach out - I'd love to hear from you.

© 2024 Michael Sowa

Connect & Collab

If you're looking to bring your vision to life with branding that's just as strong and creative as your ideas, then let's get to work! Just want to say hello? Don't hesitate to reach out - I'd love to hear from you.

© 2024 Michael Sowa