Interspace's logo
Interspace's logo is a loose interpretation of Philadelphia's iconic Logan Circle, infused with a floral motif that resonates with the city’s natural beauty. Situated along the verdant Benjamin Franklin Parkway, Logan Circle serves not only as a picturesque outdoor sanctuary but also as a vibrant cultural hub within the city. This setting inspired the logo's design, symbolizing Interspace’s commitment to urban greenery and community connection. By blending elements of nature with the city’s historic charm, the logo embodies a seamless integration of Philadelphia’s rich cultural and natural landscapes.
Urban environmental design
Interspace exhibits its commitment to urban greenery through a vibrant array of environmental designs that adorn Philadelphia’s cityscape. From striking billboards and informative posters to immersive murals, flags, and banners, each element is designed to celebrate the city’s lush landscapes and promote community engagement with its green spaces. These designs not only beautify urban spaces but also serve as beacons, guiding residents and visitors alike towards discovering and embracing Philadelphia’s green space.
Brochure and wayfinding systems
At the heart of Interspace lies a mission to showcase Philadelphia’s abundant green spaces and enhance accessibility and experience. The project integrates comprehensive wayfinding systems, immersive environmental designs, and informative guides as its cornerstone elements.
The Interspace brochure catalogues over 30 public gardens, arboreta, and historic landscapes spanning a 30-mile radius around the city. Each space is thoughtfully categorized based on its unique offerings and features, and organized by region. This strategic layout ensures ease of navigation and empowers users to discover and explore the perfect urban oasis for every occasion.
World building is a crucial aspect of branding that transforms environments into immersive experiences, fostering a deeper connection between the brand and its audience. For Interspace, this is achieved through creative elements like street and sidewalk art, bench ads, and informative flags that not only enhance public spaces but also invite interaction. By integrating these elements into the urban landscape, Interspace encourages people to engage with their surroundings in new and meaningful ways, sparking curiosity and promoting environmental awareness. This interactive approach not only strengthens the brand's identity but encourages individuals to see their city as a canvas for sustainability and creativity.
Social media and collateral swag
Interspace’s presence extends beyond physical spaces with thoughtfully designed social media assets and collateral swag that embody its urban green ethos. Engaging social media designs capture the vibrancy of Philadelphia’s green spaces, fostering digital community connections. Complementing these digital efforts, Interspace’s collateral swag — including water bottles, stickers, and tote bags — serves as tangible reminders of the project’s commitment to promoting urban greenery. Each item is crafted to resonate with eco-conscious audiences, blending functionality with aesthetic appeal to extend Interspace’s mission into daily urban life.
