First Track is a bold, stylish lifestyle brand designed to fuel achievement and embody the energy of elite winter sport athletes. Inspired by the marks left by pioneers who forged their own paths, it’s made for those who rise first and venture where no one has gone before. First Track represents passion, drive, and perseverance. It honors the dedication of snow sport competitors and fosters a focused, first-in, last-out mentality. Built for peak performance, First Track products keep pace with the relentless pursuit of excellence. Make your mark and push the frontier forward with First Track.